We were tasked with creating a bespoke online tool that would help No7 staff recommend that perfect skin care routine to their customers that could be rolled out internationally.
Along with our partners at Top Banana, we designed and created a personalised system for No7 which delivered a simple skincare regime for customers based on their exact needs. The tool then sends out personalised regimes to the customers with quick links to create a product basket and shop the products. Created a tailored response was crucial for this tool and so we worked on creating a thorough prototype that was tested against all scenarios to ensure an accurate offering was provided.
The tool was launched in the UK and due to the huge success and uptake, it was later rolled it out in the Gulf market and a translated version into Arabic.
Tracking the analytics, typically we saw a 73% click through from regime to basket with over 50% selecting more than one product on the site to buy.
