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Sky Protect was a new service provided by Sky. To assist with its launch, a campaign was designed and executed in a busy shopping centre

We worked in collaboration with another agency as an extension of their existing digital team. We provided two fully branded engaging games for people to play on large screens at an on-site stand with open access. Each game was complemented by sound effects and fun animations.

The first game was a connect-the-pipes-style game to help 'fix the leak,' followed by a whack-a-mole-style game to prevent a robber from climbing Jack's beanstalk. Designed for up to 60 seconds of play, the games narrated a story that unfolded as participants progressed.