Our second encounter with the team behind London Shell Co, the Grand Duchess launched in Spring 2019, serving British seafood, fine wines and tapas- inspired appetisers. After our work on the original London Shell Co restaurant, the team came to us for a visual identity that would capture a sense of regal elegance with a playful undertone.
To bring the ethos of the Grand Duchess to life, we created a unique logo and library of illustrations drawn from ornate Victorian engravings of sea life and other curiosities. These distinctive motifs embellish the website, menus and improvised notices.
To launch the Grand Duchess’ debut sparkling wine label, we concocted an illustration using a Gourami fish complete with trumpet fanfare! We chose a colour palette of pastel peach and mint to align with the boat’s fresh interior style.
As with the London Shell Co website, it was imperative that the site could be easily managed and updated so we chose to host the site on WordPress with custom-built plug-ins. Users can easily book meals, buy vouchers and sign up to newsletters with a simple click.
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