Opportunity

JGA make light work of fundraising. Renowned for their effective yet highly sensitive approach to the difficult process of raising money, they work with charities both large and small. Their services include consulting, interim management and creative campaign communications. JGA approached us to redesign their visual identity.

Solution

As part of the visual identity overhaul, we designed a suitably positive logo to convey the concept of fresh ideas and hope. This highly versatile motif, inspired by the idea of a rising sun, appears throughout the brand communications in the form of simple icon designs. The new logo breathes life and charm into JGA’s presentations, website and event materials.